Rationality in decision-making

Authors

  • Samuel López Castaño
  • Gloria Stella Salazar Yepes
  • Armando Gil Ospina

DOI:

https://doi.org/10.31908/grafias.v0i21.1444

Keywords:

Make decisions, rationality, uncertainty, epistemology

Abstract

The purpose of the collective work of teachers and students is contributing to the creation of the investigative spirit, were a common problem is proposed by the third semester teachers and that students should structure based on the relationship between microeconomics, financial accounting and epistemology for decision making. The core that articulates the problem is decision-making as a rational process, with limitations, tools, models and processes that reduce uncertainty.

Methodologically, the students interview an entrepreneur or manager about the reasons, principles and the process he uses to take decisions and then compare their findings with the theoretical matrix built around rationality and decision making. Teachers provide a theoretical framework, possible research questions and literature for students to have a research benchmark. 

References

Muñiz González, R. l. (2008). Marketing en el siglo XXI. (2ª edición). España: Centro de Estudios Financieros.

Rodríguez Cotilla, Z. (2000). Teoría de la decisión multicriterio: un enfoque para la toma de decisiones. Revista Economía y Desarrollo, 126 (1), 109-132.

Romero, C. (1993). Teoría de la decisión multicriterio: conceptos, técnicas y aplicaciones. México: Alianza.

Soto Ibáñez, M. (2008). Financiera Rural, influencia en dispersoras e intermediarios financieros rurales, zona centro del Estado de Veracruz. México: UNAM.

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Published

2020-05-12

Issue

Section

Artículos