Online advertising and its pedagogical use

Authors

  • Jenny Alejandra Jaramillo Orrego Estudiante
  • Nylem Abadía Sánchez Estudiante

DOI:

https://doi.org/10.31908/grafias.v0i38-39.1370

Keywords:

advertising, online advertising, pedagogy, Facebook, internet

Abstract

The project objective of this article was to identify the level of influence of Internet advertising in the learning processes in students is in grades 6 and 7 of the Colegio Eudoro Granada in the city of Armenia as a pedagogical process, Which is an investigation of an exploratory type and an exercise of observation that allowed to establish to what extent the adolescents are allowed to influence or not through advertising pieces and to analyze if the mediation from the pedagogy is important in front of these and the change of behavior by Part of the young people.

Author Biographies

  • Jenny Alejandra Jaramillo Orrego, Estudiante

    Estudiantes de la Especialización en Edumática 2017-2.

  • Nylem Abadía Sánchez, Estudiante

    Estudiantes de la Especialización en Edumática 2017-2.

References

Meeker, M. (2001). La publicidad en Internet. España: Granica.

Fernández, B (2010). Las redes sociales. Lo que hacen sus hijos en Internet. España: Club Universitario.

Ferreya, H. y Pedrazzi, G. (2007). Teorías y enfoques psicoeducativos del aprendizaje. Argentina: Noveduc Libros.

Carrillo, F. (2004). Publicidad Educativa. Disponible en http://www.diariocordoba.com/noticias/opinion/publicidadeducativa_160938.html

Hernández, R., Fernández, C. y Baptista, P. (2004). Metodología de la Investigación. México: McGraw-Hill Interamericana.

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Published

2020-05-07

Issue

Section

Artículos