¿Can Asociativity counter middlemen influence in agricultural products price produced by small producers?
Keywords:
Marketing, agricultural products, pricing, distribution, associativityAbstract
The small agricultural growers in contries in process of development have to facechallenges that are linked mainly to market structure risks and their productivecapability also other threats inherent of business. In this article are mentioned thepricing variables, marketing channels and associativity. The associativity as analternative against middlemen influence in distribution and prices of agriculturalproducts growed by smallholders of Risaralda's. In front of this reality,associativity process could be an alternative to improve smallholders' position innegotiation process to obtain better prices for their products and profitimprovement.
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